| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| La Habana | 11,3% | 379 | 10,0% | 38 | |
| Cancún | 8,3% | 147 | 10,9% | 16 | |
| Bávaro | 7,8% | 109 | 11,0% | 12 | |
| Cayo Santa María Ciudad | 8,4% | 90 | 8,9% | 8 | |
| Ciudad de Panamá | 8,4% | 69 | 10,1% | 7 | |
| Cartagena de Indias | 8,8% | 63 | 9,5% | 6 | |
| Orlando | 9,0% | 61 | 9,8% | 6 | |
| Bilbao | 10,1% | 52 | 9,6% | 5 | |
| Varadero | 9,4% | 48 | 8,3% | 4 | |
| Playa del Carmen | 8,9% | 38 | 10,5% | 4 | |
| Santiago | 10,6% | 43 | 9,3% | 4 | |
| Dubái | 7,6% | 30 | 10,0% | 3 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €237 | -20.3% vs prev (€297) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 9.2% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |