| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Dubái | 8,0% | 366 | 10,1% | 37 | |
| Riyadh | 7,9% | 70 | 10,0% | 7 | |
| Cairo | 7,7% | 63 | 9,5% | 6 | |
| Roma | 6,4% | 46 | 10,9% | 5 | |
| Yeda | 11,1% | 79 | 8,9% | 7 | |
| Doha | 6,3% | 28 | 10,7% | 3 | |
| Milán | 7,7% | 31 | 9,7% | 3 | |
| Madrid | 5,2% | 18 | 11,1% | 2 | |
| Abu Dabi | 5,3% | 17 | 11,8% | 2 | |
| Londres | 6,9% | 22 | 9,1% | 2 | |
| Arlington - Va | 7,8% | 22 | 9,1% | 2 | |
| Kuwait | 11,2% | 30 | 10,0% | 3 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €238 | -30.8% vs prev (€343) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 6.9% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |