| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Roma | 10,6% | 201 | 9,5% | 19 | |
| Santiago | 9,8% | 109 | 11,9% | 13 | |
| Miami | 10,0% | 54 | 9,3% | 5 | |
| Nueva York | 10,2% | 49 | 10,2% | 5 | |
| Milán | 13,3% | 58 | 8,6% | 5 | |
| Bari | 7,1% | 30 | 10,0% | 3 | |
| Río Janeiro | 6,3% | 24 | 12,5% | 3 | |
| Orlando | 11,7% | 45 | 8,9% | 4 | |
| París | 7,7% | 26 | 11,5% | 3 | |
| Park City - Ut | 9,7% | 32 | 9,4% | 3 | |
| Florencia | 10,7% | 31 | 9,7% | 3 | |
| Puerto Varas | 6,0% | 17 | 11,8% | 2 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €101 | -59.9% vs prev (€251) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 6.8% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |