| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Bávaro | 8,0% | 94 | 10,6% | 10 | |
| Río Janeiro | 12,7% | 135 | 9,6% | 13 | |
| Nueva York | 8,7% | 69 | 10,1% | 7 | |
| Cayo Santa María Ciudad | 10,2% | 79 | 10,1% | 8 | |
| Roma | 8,3% | 61 | 9,8% | 6 | |
| Buzios | 6,8% | 41 | 9,8% | 4 | |
| Santiago | 9,5% | 46 | 8,7% | 4 | |
| Cancún | 5,0% | 22 | 13,6% | 3 | |
| Puerto Varas | 9,0% | 40 | 10,0% | 4 | |
| La Habana | 6,6% | 25 | 12,0% | 3 | |
| Tibau Do Sul | 11,7% | 37 | 10,8% | 4 | |
| Cartagena de Indias | 7,0% | 22 | 9,1% | 2 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €176 | -54.1% vs prev (€383) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 7.3% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |
| Media | Cancel Rate | 36.4% | >30% | Review cancellation policies. Consider deposit requirements. |