| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Río Janeiro | 8,1% | 70 | 10,0% | 7 | |
| Praia da Pipa | 19,9% | 153 | 10,5% | 16 | |
| Roma | 8,6% | 51 | 11,8% | 6 | |
| Porto de Galinhas | 8,8% | 52 | 9,6% | 5 | |
| Dubái | 6,5% | 37 | 10,8% | 4 | |
| San Andréss | 11,7% | 59 | 8,5% | 5 | |
| Tokio | 7,4% | 35 | 11,4% | 4 | |
| Cancún | 12,9% | 58 | 8,6% | 5 | |
| Nueva York | 7,2% | 31 | 9,7% | 3 | |
| Buzios | 7,9% | 32 | 9,4% | 3 | |
| Maceió | 6,4% | 26 | 11,5% | 3 | |
| Bávaro | 9,6% | 37 | 10,8% | 4 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €130 | -68.1% vs prev (€407) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 7.6% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |