| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Las Vegas | 7,3% | 93 | 9,7% | 9 | |
| Cancún | 6,8% | 79 | 10,1% | 8 | |
| Punta De Mita | 6,7% | 48 | 10,4% | 5 | |
| La Habana | 6,9% | 40 | 10,0% | 4 | |
| Ciudad de México | 6,6% | 38 | 10,5% | 4 | |
| Miami | 9,3% | 40 | 10,0% | 4 | |
| Bruselas | 6,2% | 20 | 10,0% | 2 | |
| Nueva York | 7,1% | 22 | 9,1% | 2 | |
| Laredo | 6,6% | 19 | 10,5% | 2 | |
| Varadero | 7,4% | 21 | 9,5% | 2 | |
| Zapopan | 6,6% | 17 | 11,8% | 2 | |
| Madrid | 10,2% | 23 | 8,7% | 2 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €250 | -12.9% vs prev (€287) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 7.2% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |
| Media | Cancel Rate | 34.2% | >30% | Review cancellation policies. Consider deposit requirements. |