| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Madrid | 26,4% | 844 | 9,8% | 83 | |
| Roma | 28,6% | 534 | 10,3% | 55 | |
| Fundao | 21,4% | 378 | 10,8% | 41 | |
| Dubái | 13,5% | 217 | 11,1% | 24 | |
| Sierra Nevada | 24,4% | 325 | 10,2% | 33 | |
| Funchal | 25,5% | 310 | 10,3% | 32 | |
| Angra do Heroísmo | 30,5% | 300 | 9,3% | 28 | |
| León | 26,0% | 239 | 10,5% | 25 | |
| Torremolinos | 15,8% | 122 | 10,7% | 13 | |
| Andorra la Vella - Escaldes | 22,8% | 166 | 10,2% | 17 | |
| Varadero | 22,0% | 156 | 10,3% | 16 | |
| Albufeira | 18,3% | 122 | 9,8% | 12 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | Cancel Rate | 100.0% | +71.0pp vs prev | Urgent meeting. Analyze cancellation reasons and review SLA. |
| Media | Search-to-Quote | 7.5% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |