| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Dubái | 15,4% | 672 | 9,2% | 62 | |
| Ocho Ríos | 15,7% | 272 | 9,6% | 26 | |
| Tokio | 10,8% | 118 | 10,2% | 12 | |
| Singapur | 16,6% | 161 | 9,9% | 16 | |
| Tiflis | 16,7% | 152 | 9,2% | 14 | |
| Madrid | 18,9% | 165 | 9,7% | 16 | |
| Hurghada | 11,3% | 91 | 11,0% | 10 | |
| Cancún | 14,5% | 116 | 9,5% | 11 | |
| Playa del Carmen | 10,7% | 82 | 9,8% | 8 | |
| Montego Bay | 12,2% | 89 | 10,1% | 9 | |
| Sharm El Sheikh | 15,7% | 95 | 9,5% | 9 | |
| Roma | 12,0% | 72 | 9,7% | 7 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €198 | -28.7% vs prev (€277) | Possible competitor substitution. Review rate parity. |
| Alta | Cancel Rate | 49.8% | >30% | Review cancellation policies. Consider deposit requirements. |
| Media | Search-to-Quote | 13.5% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |