| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Roma | 8,2% | 381 | 10,0% | 38 | |
| Barcelona | 27,0% | 282 | 9,9% | 28 | |
| Milán | 7,3% | 43 | 9,3% | 4 | |
| Corralejo | 6,6% | 30 | 10,0% | 3 | |
| Atenas | 7,6% | 20 | 10,0% | 2 | |
| Florencia | 3,6% | 7 | 14,3% | 1 | |
| Viena | 6,4% | 10 | 10,0% | 1 | |
| Catania | 5,6% | 8 | 12,5% | 1 | |
| Turín | 7,1% | 10 | 10,0% | 1 | |
| Palermo | 8,6% | 12 | 8,3% | 1 | |
| Rávena | 5,4% | 7 | 14,3% | 1 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €90 | -58.7% vs prev (€218) | Possible competitor substitution. Review rate parity. |
| Alta | Cancel Rate | 50.0% | >30% | Review cancellation policies. Consider deposit requirements. |
| Media | Search-to-Quote | 7.0% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |