| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Sharm El Sheikh | 21,8% | 326 | 9,5% | 31 | |
| París | 10,9% | 134 | 10,4% | 14 | |
| Dubái | 22,7% | 213 | 9,9% | 21 | |
| Roma | 20,1% | 185 | 10,3% | 19 | |
| Barcelona | 15,3% | 130 | 10,0% | 13 | |
| Londres | 13,6% | 108 | 11,1% | 12 | |
| Hurghada | 14,6% | 113 | 8,8% | 10 | |
| Madrid | 19,7% | 142 | 9,9% | 14 | |
| Milán | 20,1% | 139 | 9,4% | 13 | |
| Atenas | 13,5% | 90 | 10,0% | 9 | |
| Nueva York | 14,7% | 87 | 9,2% | 8 | |
| Saint Pauls Bay, Bugibba | 15,0% | 82 | 9,8% | 8 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €129 | -30.5% vs prev (€186) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 11.7% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |
| Media | Cancel Rate | 30.5% | >30% | Review cancellation policies. Consider deposit requirements. |