| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Nueva York | 9,4% | 116 | 10,3% | 12 | |
| Orlando | 7,3% | 85 | 10,6% | 9 | |
| Lisboa | 7,4% | 77 | 10,4% | 8 | |
| Roma | 10,5% | 83 | 9,6% | 8 | |
| Miami | 12,1% | 77 | 9,1% | 7 | |
| París | 11,6% | 69 | 10,1% | 7 | |
| Buenos Aires | 13,8% | 73 | 9,6% | 7 | |
| Sandton | 9,2% | 41 | 9,8% | 4 | |
| Madrid | 17,8% | 75 | 9,3% | 7 | |
| Sudáfrica | 11,5% | 43 | 9,3% | 4 | |
| Bávaro | 8,2% | 30 | 10,0% | 3 | |
| Cancún | 9,6% | 33 | 9,1% | 3 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €242 | -23.9% vs prev (€317) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 9.7% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |
| Media | Cancel Rate | 36.5% | >30% | Review cancellation policies. Consider deposit requirements. |