| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Buzios | 9,5% | 84 | 10,7% | 9 | |
| Bávaro | 7,4% | 57 | 10,5% | 6 | |
| Sao Paulo | 18,2% | 125 | 9,6% | 12 | |
| Ushuaia | 11,2% | 75 | 9,3% | 7 | |
| El Calafate | 7,3% | 31 | 9,7% | 3 | |
| Roma | 7,8% | 33 | 9,1% | 3 | |
| Orlando | 6,8% | 29 | 10,3% | 3 | |
| Salvador de Bahía | 6,7% | 28 | 10,7% | 3 | |
| Ciudad de Panamá | 9,3% | 37 | 8,1% | 3 | |
| Cartagena de Indias | 11,4% | 44 | 11,4% | 5 | |
| Río Janeiro | 14,1% | 54 | 9,3% | 5 | |
| Madrid | 8,7% | 32 | 9,4% | 3 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Media | Search-to-Quote | 10.8% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |
| Media | Cancel Rate | 38.0% | >30% | Review cancellation policies. Consider deposit requirements. |