| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Sao Paulo | 9,6% | 275 | 10,2% | 28 | |
| Florianópolis | 11,3% | 53 | 9,4% | 5 | |
| Uberlândia | 8,9% | 39 | 10,3% | 4 | |
| Fortaleza | 12,0% | 52 | 9,6% | 5 | |
| Río Janeiro | 6,5% | 28 | 10,7% | 3 | |
| Porto Seguro | 7,7% | 32 | 9,4% | 3 | |
| Balneario De Camboriu | 4,7% | 18 | 11,1% | 2 | |
| Cabo Frio | 11,5% | 37 | 10,8% | 4 | |
| Corrientes | 22,3% | 65 | 10,8% | 7 | |
| Brasilia | 10,6% | 25 | 8,0% | 2 | |
| Montevideo | 20,4% | 46 | 8,7% | 4 | |
| Brasil | 12,0% | 26 | 11,5% | 3 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €41 | -60.9% vs prev (€104) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 12.7% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |