| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Fundao | 8,1% | 116 | 9,5% | 11 | |
| Funchal | 7,2% | 95 | 10,5% | 10 | |
| Angra do Heroísmo | 10,0% | 93 | 8,6% | 8 | |
| Ponta Delgada | 8,1% | 74 | 10,8% | 8 | |
| Playa del Carmen | 9,7% | 87 | 9,2% | 8 | |
| Dubái | 7,6% | 68 | 10,3% | 7 | |
| Santa María | 5,3% | 33 | 12,1% | 4 | |
| Ponta do sol / Ribeira Brava | 7,2% | 44 | 11,4% | 5 | |
| Bilbao | 8,3% | 45 | 8,9% | 4 | |
| La Romana | 19,2% | 96 | 10,4% | 10 | |
| Madrid | 10,2% | 47 | 10,6% | 5 | |
| Viena | 6,7% | 29 | 10,3% | 3 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €164 | -60.3% vs prev (€413) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 8.1% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |