| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Orlando | 12,1% | 236 | 10,2% | 24 | |
| Santiago | 8,4% | 143 | 11,2% | 16 | |
| Lisboa | 11,5% | 140 | 9,3% | 13 | |
| Nueva York | 9,9% | 88 | 8,0% | 7 | |
| Ciudad de Panamá | 10,2% | 85 | 9,4% | 8 | |
| Miami | 9,8% | 78 | 10,3% | 8 | |
| Lima | 9,8% | 74 | 12,2% | 9 | |
| Buenos Aires | 9,0% | 63 | 12,7% | 8 | |
| Barcelona | 13,5% | 89 | 9,0% | 8 | |
| Willemstadd | 7,6% | 48 | 10,4% | 5 | |
| Bogotá | 12,2% | 75 | 9,3% | 7 | |
| Fátima | 10,1% | 58 | 8,6% | 5 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €155 | -35.0% vs prev (€239) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 11.1% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |
| Media | Cancel Rate | 30.6% | >30% | Review cancellation policies. Consider deposit requirements. |