| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Madrid | 7,2% | 97 | 9,3% | 9 | |
| Zaragoza | 6,7% | 61 | 9,8% | 6 | |
| Cartagena | 11,8% | 64 | 9,4% | 6 | |
| Benidorm | 7,6% | 40 | 10,0% | 4 | |
| Miranda de Ebro | 8,9% | 45 | 8,9% | 4 | |
| León | 8,1% | 30 | 10,0% | 3 | |
| Toledo | 8,7% | 28 | 10,7% | 3 | |
| Vigo | 7,1% | 20 | 10,0% | 2 | |
| Paterna | 7,3% | 20 | 10,0% | 2 | |
| Costa Ballena | 7,7% | 20 | 10,0% | 2 | |
| Barcelona | 4,1% | 8 | 12,5% | 1 | |
| Valencia | 4,2% | 8 | 12,5% | 1 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €41 | -53.1% vs prev (€87) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 7.9% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |