| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Dubái | 21,5% | 462 | 9,7% | 45 | |
| Varadero | 23,6% | 468 | 10,0% | 47 | |
| La Habana | 22,2% | 343 | 9,6% | 33 | |
| Estambul | 18,8% | 236 | 9,7% | 23 | |
| Orlando | 13,9% | 170 | 10,0% | 17 | |
| Las Vegas | 21,7% | 256 | 9,8% | 25 | |
| Londres | 21,3% | 207 | 9,7% | 20 | |
| Barcelona | 26,4% | 250 | 10,0% | 25 | |
| Cancún | 24,4% | 214 | 10,3% | 22 | |
| Cayo Santa María Ciudad | 18,2% | 151 | 9,9% | 15 | |
| Kuala Lumpur | 18,1% | 141 | 9,9% | 14 | |
| Hurghada | 27,8% | 161 | 9,9% | 16 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €115 | -26.5% vs prev (€156) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 13.5% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |