| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Dubái | 12,8% | 394 | 9,6% | 38 | |
| Bruselas | 9,9% | 238 | 9,7% | 23 | |
| Roma | 8,5% | 154 | 10,4% | 16 | |
| Viena | 10,6% | 108 | 11,1% | 12 | |
| Madrid | 8,2% | 66 | 10,6% | 7 | |
| La Habana | 8,0% | 58 | 12,1% | 7 | |
| Praga | 13,8% | 98 | 8,2% | 8 | |
| Londres | 12,0% | 67 | 9,0% | 6 | |
| Nueva York | 11,8% | 65 | 9,2% | 6 | |
| Ámsterdam | 5,0% | 26 | 11,5% | 3 | |
| Alexandroupolis | 8,3% | 42 | 9,5% | 4 | |
| Benidorm | 9,9% | 49 | 10,2% | 5 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €194 | -14.0% vs prev (€225) | Possible competitor substitution. Review rate parity. |
| Alta | Cancel Rate | 41.5% | >30% | Review cancellation policies. Consider deposit requirements. |
| Media | Search-to-Quote | 9.9% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |