| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Dubái | 8,5% | 334 | 10,5% | 35 | |
| Moscú | 9,1% | 117 | 10,3% | 12 | |
| París | 6,5% | 74 | 10,8% | 8 | |
| Cairo | 7,5% | 81 | 9,9% | 8 | |
| La Meca | 8,9% | 87 | 9,2% | 8 | |
| Milán | 8,7% | 84 | 9,5% | 8 | |
| Doha | 10,0% | 96 | 9,4% | 9 | |
| Phukett | 7,3% | 65 | 10,8% | 7 | |
| Madrid | 9,6% | 78 | 10,3% | 8 | |
| Bangkokk | 7,7% | 55 | 9,1% | 5 | |
| Estambul | 8,7% | 62 | 9,7% | 6 | |
| Viena | 7,8% | 51 | 9,8% | 5 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €238 | -20.9% vs prev (€301) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 7.8% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |
| Media | Cancel Rate | 30.1% | >30% | Review cancellation policies. Consider deposit requirements. |