| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Madrid | 47,7% | 1289 | 9,8% | 126 | |
| Barcelona | 44,7% | 698 | 9,2% | 64 | |
| Roma | 44,7% | 689 | 9,9% | 68 | |
| Londres | 42,1% | 540 | 9,6% | 52 | |
| Bormujos | 38,1% | 462 | 9,3% | 43 | |
| Varadero | 29,6% | 321 | 10,9% | 35 | |
| Dubái | 47,0% | 466 | 10,1% | 47 | |
| Nueva York | 44,1% | 424 | 9,9% | 42 | |
| Andorra la Vella - Escaldes | 48,6% | 446 | 9,2% | 41 | |
| Bávaro | 44,2% | 392 | 10,5% | 41 | |
| Hurghada | 26,5% | 189 | 9,5% | 18 | |
| París | 52,2% | 352 | 9,1% | 32 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Media | Search-to-Quote | 7.1% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |
| Media | Cancel Rate | 33.3% | >30% | Review cancellation policies. Consider deposit requirements. |