| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Buenos Aires | 9,8% | 287 | 9,8% | 28 | |
| Orlando | 7,9% | 231 | 10,4% | 24 | |
| Santiago | 10,2% | 117 | 9,4% | 11 | |
| Willemstadd | 13,9% | 139 | 10,1% | 14 | |
| Dubái | 22,1% | 219 | 9,6% | 21 | |
| París | 9,9% | 96 | 9,4% | 9 | |
| Roma | 10,4% | 93 | 10,8% | 10 | |
| La Habana | 9,9% | 78 | 10,3% | 8 | |
| Cancún | 12,1% | 70 | 10,0% | 7 | |
| Bávaro | 8,8% | 42 | 9,5% | 4 | |
| Pieve Di Soligo | 10,8% | 40 | 10,0% | 4 | |
| Tokio | 19,9% | 72 | 8,3% | 6 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €266 | -42.8% vs prev (€464) | Possible competitor substitution. Review rate parity. |
| Alta | Cancel Rate | 45.9% | >30% | Review cancellation policies. Consider deposit requirements. |
| Media | Search-to-Quote | 10.3% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |