| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Angra do Heroísmo | 9,3% | 151 | 10,6% | 16 | |
| Madrid | 9,2% | 118 | 10,2% | 12 | |
| Bávaro | 8,2% | 101 | 9,9% | 10 | |
| Dubái | 7,8% | 58 | 10,3% | 6 | |
| Roma | 7,7% | 54 | 11,1% | 6 | |
| Funchal | 7,2% | 46 | 10,9% | 5 | |
| Londres | 9,3% | 50 | 10,0% | 5 | |
| Río Janeiro | 5,2% | 25 | 12,0% | 3 | |
| Lisboa | 8,5% | 39 | 10,3% | 4 | |
| Vigo | 15,8% | 63 | 11,1% | 7 | |
| St. Moritz | 12,7% | 50 | 10,0% | 5 | |
| Ponta Delgada | 10,2% | 40 | 10,0% | 4 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | Cancel Rate | 33.3% | +33.3pp vs prev | Urgent meeting. Analyze cancellation reasons and review SLA. |
| Media | Search-to-Quote | 9.5% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |