| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Bávaro | 6,7% | 76 | 9,2% | 7 | |
| Medellín | 7,6% | 73 | 9,6% | 7 | |
| Quito | 8,3% | 43 | 9,3% | 4 | |
| Miami | 7,7% | 40 | 10,0% | 4 | |
| Bogotá | 8,0% | 40 | 10,0% | 4 | |
| Cartagena de Indias | 7,5% | 37 | 10,8% | 4 | |
| Ocho Ríos | 6,8% | 30 | 10,0% | 3 | |
| Madrid | 7,7% | 29 | 10,3% | 3 | |
| Puerto Villamil | 8,6% | 29 | 10,3% | 3 | |
| Lima | 6,5% | 20 | 10,0% | 2 | |
| Guayaquil | 5,3% | 16 | 12,5% | 2 | |
| Cúcuta | 10,0% | 27 | 7,4% | 2 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | Cancel Rate | 42.9% | +5.9pp vs prev | Urgent meeting. Analyze cancellation reasons and review SLA. |
| Alta | ADR | €61 | -53.6% vs prev (€131) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 6.6% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |