| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Dubái | 9,6% | 857 | 10,2% | 87 | |
| Abu Dabi | 8,1% | 105 | 11,4% | 12 | |
| Hurghada | 10,2% | 48 | 8,3% | 4 | |
| Doha | 9,2% | 39 | 7,7% | 3 | |
| Atenas | 15,8% | 63 | 9,5% | 6 | |
| Londres | 8,8% | 35 | 11,4% | 4 | |
| Cairo | 10,4% | 35 | 8,6% | 3 | |
| Phukett | 6,3% | 21 | 9,5% | 2 | |
| Agadir | 16,2% | 45 | 11,1% | 5 | |
| Edimburgo | 7,7% | 20 | 10,0% | 2 | |
| Roma | 13,7% | 34 | 8,8% | 3 | |
| París | 8,2% | 20 | 10,0% | 2 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | Cancel Rate | 44.7% | +8.3pp vs prev | Urgent meeting. Analyze cancellation reasons and review SLA. |
| Alta | ADR | €260 | -25.4% vs prev (€349) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 10.0% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |