| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Dubái | 7,4% | 74 | 9,5% | 7 | |
| Playa del Carmen | 7,8% | 53 | 9,4% | 5 | |
| Cancún | 6,8% | 38 | 10,5% | 4 | |
| Nueva York | 6,7% | 37 | 10,8% | 4 | |
| Palm Beach - Fl | 7,0% | 22 | 9,1% | 2 | |
| Nueva Orleans | 5,8% | 17 | 11,8% | 2 | |
| Vigo | 6,2% | 18 | 11,1% | 2 | |
| Las Vegas | 5,9% | 17 | 11,8% | 2 | |
| Hurghada | 5,9% | 17 | 11,8% | 2 | |
| Lafayette - La | 6,3% | 12 | 8,3% | 1 | |
| Snyder - Tx | 5,6% | 10 | 10,0% | 1 | |
| Sharjah | 6,1% | 10 | 10,0% | 1 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €130 | -17.9% vs prev (€158) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 7.2% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |
| Media | Cancel Rate | 37.5% | >30% | Review cancellation policies. Consider deposit requirements. |