| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Hurghada | 21,6% | 539 | 10,2% | 55 | |
| Dubái | 28,1% | 578 | 10,2% | 59 | |
| Roma | 24,4% | 453 | 10,8% | 49 | |
| Sharm El Sheikh | 23,3% | 379 | 10,0% | 38 | |
| Estambul | 21,3% | 281 | 9,3% | 26 | |
| Costa Adeje | 15,0% | 162 | 9,9% | 16 | |
| Barcelona | 27,9% | 288 | 10,1% | 29 | |
| Madrid | 29,0% | 269 | 9,7% | 26 | |
| Londres | 20,1% | 173 | 10,4% | 18 | |
| Milán | 29,5% | 226 | 10,2% | 23 | |
| Benidorm | 20,4% | 138 | 11,6% | 16 | |
| Ámsterdam | 26,2% | 156 | 9,6% | 15 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €94 | -42.9% vs prev (€165) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 6.2% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |