| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Dubái | 8,0% | 142 | 9,9% | 14 | |
| Nueva York | 7,8% | 34 | 8,8% | 3 | |
| Miami | 4,9% | 17 | 11,8% | 2 | |
| Estambul | 8,1% | 25 | 12,0% | 3 | |
| Hurghada | 7,5% | 23 | 8,7% | 2 | |
| Bilbao | 6,1% | 18 | 11,1% | 2 | |
| San Francisco | 7,8% | 21 | 9,5% | 2 | |
| Roma | 9,8% | 24 | 12,5% | 3 | |
| Safaga | 8,5% | 19 | 10,5% | 2 | |
| Cocoa - Fl | 4,5% | 9 | 11,1% | 1 | |
| La Habana | 12,0% | 21 | 9,5% | 2 | |
| Milán | 5,3% | 9 | 11,1% | 1 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €181 | -36.6% vs prev (€286) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 8.2% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |
| Media | Cancel Rate | 36.1% | >30% | Review cancellation policies. Consider deposit requirements. |