| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Cancún | 10,4% | 131 | 10,7% | 14 | |
| Río Janeiro | 9,3% | 109 | 9,2% | 10 | |
| Buenos Aires | 8,5% | 83 | 9,6% | 8 | |
| Willemstadd | 7,9% | 60 | 10,0% | 6 | |
| Miami | 12,7% | 93 | 9,7% | 9 | |
| Foz do Iguaçu | 8,6% | 60 | 10,0% | 6 | |
| Santiago | 6,5% | 40 | 10,0% | 4 | |
| Bávaro | 9,0% | 53 | 9,4% | 5 | |
| Sao Paulo | 9,0% | 45 | 11,1% | 5 | |
| Madrid | 5,6% | 28 | 10,7% | 3 | |
| Guaruja | 6,8% | 33 | 9,1% | 3 | |
| Santa Cruz de la Sierra | 5,8% | 26 | 11,5% | 3 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | Cancel Rate | 33.3% | +13.0pp vs prev | Urgent meeting. Analyze cancellation reasons and review SLA. |
| Alta | ADR | €87 | -75.8% vs prev (€362) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 7.0% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |