| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Miami | 6,1% | 57 | 10,5% | 6 | |
| Playa del Carmen | 11,9% | 109 | 9,2% | 10 | |
| Bávaro | 7,7% | 56 | 10,7% | 6 | |
| Barcelona | 7,9% | 58 | 10,3% | 6 | |
| Río Janeiro | 8,4% | 59 | 10,2% | 6 | |
| Orlando | 8,6% | 55 | 9,1% | 5 | |
| Santiago | 9,1% | 56 | 8,9% | 5 | |
| Cancún | 8,2% | 48 | 10,4% | 5 | |
| La Habana | 19,5% | 100 | 10,0% | 10 | |
| Buzios | 10,4% | 52 | 9,6% | 5 | |
| Cartagena de Indias | 7,7% | 37 | 10,8% | 4 | |
| Miches | 8,6% | 40 | 10,0% | 4 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €289 | -21.0% vs prev (€365) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 7.7% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |