| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Dubái | 12,9% | 525 | 10,3% | 54 | |
| Roma | 9,5% | 206 | 10,7% | 22 | |
| Milán | 12,0% | 151 | 11,3% | 17 | |
| Budapest | 14,0% | 161 | 9,9% | 16 | |
| Estambul | 15,0% | 158 | 10,1% | 16 | |
| Barcelona | 17,0% | 153 | 9,8% | 15 | |
| Viena | 15,9% | 141 | 9,9% | 14 | |
| Madrid | 12,0% | 76 | 10,5% | 8 | |
| Neusiedl am See | 8,2% | 48 | 10,4% | 5 | |
| Bucarest | 12,7% | 70 | 10,0% | 7 | |
| Otopeni | 11,6% | 62 | 9,7% | 6 | |
| Bangkokk | 13,9% | 72 | 11,1% | 8 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €208 | -27.5% vs prev (€288) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 8.0% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |