| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Dubái | 8,2% | 260 | 9,6% | 25 | |
| Roma | 7,0% | 117 | 10,3% | 12 | |
| Hurghada | 6,3% | 94 | 10,6% | 10 | |
| Estambul | 7,7% | 97 | 9,3% | 9 | |
| Sharm El Sheikh | 7,9% | 67 | 10,4% | 7 | |
| Kundu | 4,5% | 18 | 11,1% | 2 | |
| París | 7,7% | 30 | 10,0% | 3 | |
| Milán | 9,2% | 32 | 9,4% | 3 | |
| Madrid | 5,9% | 20 | 10,0% | 2 | |
| Barcelona | 9,3% | 31 | 9,7% | 3 | |
| Safaga | 7,3% | 21 | 9,5% | 2 | |
| Florencia | 7,8% | 13 | 7,7% | 1 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Media | Search-to-Quote | 7.2% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |
| Media | Cancel Rate | 31.2% | >30% | Review cancellation policies. Consider deposit requirements. |