| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Hurghada | 9,7% | 177 | 10,2% | 18 | |
| Costa Adeje | 6,3% | 47 | 10,6% | 5 | |
| Roma | 6,8% | 50 | 10,0% | 5 | |
| Salónica | 8,6% | 60 | 10,0% | 6 | |
| Playa del Carmen | 6,0% | 40 | 10,0% | 4 | |
| Benidorm | 6,9% | 42 | 9,5% | 4 | |
| Puerto De La Cruz | 6,8% | 40 | 10,0% | 4 | |
| Corralejo | 9,1% | 51 | 9,8% | 5 | |
| Sharm El Sheikh | 7,2% | 33 | 9,1% | 3 | |
| Playa De Las Américas | 7,4% | 29 | 10,3% | 3 | |
| Madrid | 9,0% | 28 | 10,7% | 3 | |
| Valencia | 4,5% | 9 | 11,1% | 1 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | Cancel Rate | 36.5% | +6.1pp vs prev | Urgent meeting. Analyze cancellation reasons and review SLA. |
| Alta | ADR | €299 | -31.8% vs prev (€438) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 8.2% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |