| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Puerto Vallarta | 13,4% | 866 | 9,4% | 81 | |
| Ciudad de México | 10,7% | 639 | 10,2% | 65 | |
| Cancún | 12,4% | 658 | 10,0% | 66 | |
| Tangolunda | 14,4% | 290 | 9,7% | 28 | |
| Mazatlán | 12,1% | 188 | 10,6% | 20 | |
| Playa del Carmen | 13,1% | 155 | 10,3% | 16 | |
| San Jose Del Cabo | 17,9% | 198 | 10,1% | 20 | |
| Acapulco | 10,4% | 93 | 9,7% | 9 | |
| Tulum | 9,7% | 45 | 11,1% | 5 | |
| Puerto Morelos | 6,4% | 21 | 14,3% | 3 | |
| Querétaro | 8,5% | 25 | 12,0% | 3 | |
| Cabo San Lucas | 9,9% | 27 | 11,1% | 3 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €30 | -86.5% vs prev (€219) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 7.1% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |