| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Estambul | 15,2% | 999 | 9,9% | 99 | |
| Roma | 17,5% | 687 | 10,0% | 69 | |
| Hurghada | 15,2% | 330 | 10,0% | 33 | |
| Dubái | 17,8% | 366 | 9,6% | 35 | |
| Londres | 16,8% | 253 | 11,1% | 28 | |
| Venecia | 14,7% | 175 | 9,7% | 17 | |
| Hammamett | 17,1% | 167 | 10,8% | 18 | |
| París | 14,3% | 135 | 12,6% | 17 | |
| Nueva York | 19,2% | 169 | 10,1% | 17 | |
| Varadero | 15,8% | 137 | 9,5% | 13 | |
| Marrakech | 14,6% | 112 | 9,8% | 11 | |
| Playa del Carmen | 15,3% | 115 | 10,4% | 12 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €212 | -10.6% vs prev (€238) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 6.7% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |