| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Berlín | 24,5% | 441 | 10,4% | 46 | |
| Madrid | 22,4% | 357 | 9,5% | 34 | |
| Dubái | 20,7% | 272 | 9,2% | 25 | |
| Roma | 21,6% | 249 | 10,0% | 25 | |
| Frankfurt | 18,7% | 203 | 8,9% | 18 | |
| Barcelona | 24,3% | 245 | 9,4% | 23 | |
| La Habana | 20,7% | 204 | 10,3% | 21 | |
| Orlando | 21,8% | 213 | 10,3% | 22 | |
| Lisboa | 18,8% | 179 | 11,7% | 21 | |
| Funchal | 26,5% | 237 | 9,7% | 23 | |
| Milán | 21,9% | 179 | 11,2% | 20 | |
| Ciudad de Panamá | 19,7% | 126 | 9,5% | 12 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | Cancel Rate | 33.3% | +6.1pp vs prev | Urgent meeting. Analyze cancellation reasons and review SLA. |
| Alta | ADR | €54 | -57.7% vs prev (€129) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 7.9% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |